We respect your privacy and value our relationship with you. This Privacy Policy outlines the types of personal data we collect from our customers, how we use it, who we share it with, and your rights regarding our use of your information. We also explain our security measures, data retention periods, and how to contact us with questions about our privacy practices or to exercise your rights.

Data Controller Information

For applicable data protection laws, the data controller is the legal entity located in the country where you reside (i.e., where your billing address is). Details of the legal entities acting as data controllers are provided in the “How to Contact Us” section below.

Information We Collect

We collect personal data from various sources, including when you provide it in our stores, on our website, or via our social media pages. This data is not provided to us by retailers unless otherwise specified. We also collect certain information about your device or usage through automated means, such as cookies, web server logs, and web beacons.

Information You Provide

You may provide personal data in several ways, such as when participating in an offer, making a purchase, or interacting with our social media pages or mobile applications. This data may include:

• Contact information (e.g., name, address, email, phone number)
• Age or date of birth
• Gender
• Username, password, nickname/screen name
• Payment information (e.g., card number, expiration date, security code)
• Shipping and billing information
• Purchase history
• Product preferences
• Personal characteristics and skincare concerns
• Contact information for individuals you wish us to send a message to on your behalf
• Content you provide (e.g., photos, videos, reviews, survey responses)
• Social media information (e.g., profile picture, likes, location, friend list)

How We Use the Information

We use your information to:

• Send promotional materials or communications if you opt-in
• Provide products or services you request
• Process payment transactions
• Manage your online account and purchase history
• Tailor advertisements to your interests
• Assist with product selection and replenishment
• Communicate with you and respond to inquiries
• Post product reviews
• Administer participation in events, contests, surveys, and loyalty programs
• Improve our business operations
• Comply with legal requirements

We may also use the information for other purposes with specific notice at the time of collection. Providing this information is necessary for the purposes described above, and without it, you may not be able to use some of our products or services.

Legal Basis for Our Use of the Information

We use your information based on:

• Contract necessity (e.g., to process payments and deliver products)
• Your consent
• Legitimate interests (e.g., marketing, research, data analytics, legal compliance)

Information Collected by Automated Means

We collect information about your usage or device through automated means when you visit our site, view our online advertisements, or use our mobile applications. This includes technologies like cookies, web server logs, and web beacons. For example, we may collect your IP address, device identifier, and geo-location data to offer certain features.

Technologies We Use

Cookies are small text files sent to your computer or device to uniquely identify your browser or store information. Types of cookies include:

• Internal Cookies: Essential for site functionality. You can disable these through browser settings, but this may affect your user experience.
• Third-Party Web Analytics Cookies: Used by services like Hotjar, Adobe SiteCatalyst, and Google Analytics to analyze site usage. You can opt out via browser add-ons or cookie settings.
• Third-Party Advertising Cookies: Used to show interest-based ads on our site and others. You can opt out via the cookie control tool or network advertising initiatives.

Targeted Advertising

We may use platforms like Google, Facebook, and Pinterest for interest-based ads. We may convert your email or phone number into a unique value to match you on these platforms. To opt-out, adjust your cookie preferences.

Information Sharing

We do not sell personal data. We may share data with:

• Affiliates
• Service providers performing services on our behalf
• Third parties with your consent

We may also disclose information to comply with legal requirements, protect against harm, or in the event of a business transfer.

Push Notifications and Alerts

You may opt-in to receive push notifications from our mobile applications. You can opt-out at any time by adjusting your device settings.

Your Rights and Choices

You can update your preferences, ask to be removed from mailing lists, or submit requests by contacting us.

Email and Postal Mail Opt-Out

You can unsubscribe from marketing emails via the unsubscribe link or by contacting us. To stop receiving postal mail, follow the promotion instructions or contact us.

Text Marketing & Notifications

By subscribing, you agree to receive recurring automated messages. You can opt-out by replying to STOP. Msg & Data rates may apply.

Geo-Location Information

You can decline to share geo-location details by adjusting your device’s settings.

Withdrawing Consent

You can withdraw your consent at any time by contacting us. This will not affect the lawfulness of data use before withdrawal.

Reviewing, Updating, or Deleting Personal Data

You have the right to access, rectify, or delete your personal data, and to restrict or object to its use. Contact us to exercise these rights.

Other Rights

You have the right to receive your data in a structured format and transmit it to another data controller. You can lodge a complaint with a data protection authority.

Data Transfers

We may transfer your data to affiliates and service providers in other countries, including Canada. We will protect your data as described in this policy.

Data Retention

We retain your information for the duration of our relationship plus a reasonable period. For marketing communications, we keep necessary information post-relationship unless you opt-out.

How We Protect Personal Data

We implement safeguards to protect your data, but no system is perfect. We cannot guarantee data security during transmission or on your device.

Links to Other Websites

Our site may link to other websites. We are not responsible for their privacy practices. Review their policies if you visit them.

Updates to Our Privacy Policy

We may update this Privacy Policy periodically. We will post a notice on our website for significant changes and indicate the latest update date.

How to Contact Us

For questions or to exercise your rights, emailinfo@kayufbeauty.ca.